There’s a grass roots movement making its way across the country. It’s the brainchild of Cinda Baxter, a retail consultant and speaker. Based on events in early 2009, she wrote a post to her blog on March 11, 2009 that went viral.
The rest, as they say, is history.
The premise of the project is very simple. Choose three small businesses in your town that you don’t want to lose. Then commit to spend $50.00 per month amongst them. Yes, you can choose more than three.
There’s a reason for shopping with your local brick and mortar, and it has to do with your dollar. According to the Civic Economics stats for 2008 for every $100.00 spent in independently owned businesses, $68.00 returns to the local economy through taxes, payroll, and other expenditures.
Spend the same amount at a national chain, and only $43.00 stays in the community.
Spend that same amount online, and nothing comes home. Yep, that would be $.00. Zip. Zilch. Nada dime.
Cinda goes on to explain that “if half the employed US population spent $50.00 each month in independently owned businesses, their purchases would generate more than $42.6 billion in revenue. Imagine the positive impact if 3/4 of the employed population did that.”
I’m picking three!
Care to join me?
For more information visit:: the350project.net
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